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TrueView People Counter

Developed to count visitors entering a location TrueView People Counter® is the leading application for foot traffic. It is built on the most advanced algorithms for intelligent video available in the world. TrueView People Counter® runs fully embedded in standard ceiling mounted network cameras and automatically counts in real time the number of people passing under the camera and in what direction.

People Counting - critical data to optimize performance


TrueView People Counter® provides the critical data you need to leverage your business. Use precise knowledge about visitor traffic to answer simple but critical questions:


  • How many potential customers visit your store/s?

  • How many of these potential customers actually make a purchase?


By this knowledge you are able to:


  • Analyze customer flows and traffic trends

  • Evaluate impact of advertising and promotions

  • Improve staff planning

  • Determine optimal opening hours

  • Assess weather impact on performance

  • Identify and reward high performing stores and employees


Proven technology


With more than 10 years in the industry, several thousands of installations in 70+ countries and growing on all five continents our technology is definitely proven. We provide free ninety day demo licences so you can test and see for yourself.


Conversion rate


Every day during opening hours, prospects visit your store, but leave without having made a purchase. Customer “leakage” can potentially represent hundreds of thousands or more lost sales opportunities. Conversion rate is the ratio of the number of transactions and the number of visitors. It is considered to be one of the most accurate indicators of retail performance. By constantly monitoring the conversion rate, retailers get crucial information for improving profitability.


Fully embedded no need for additional hardware


TrueView People Counter is a stand-alone people counting application embedded directly in standard network cameras. All counting is done directly on the camera - at the edge - giving a cost efficient, scalable, and very easy-to-use solution for people counting. The complete solution is easily installed in an existing local area network and configuration can be done at any physical location using a standard web based interface. The installation can be done by local staff with basic network experience.


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